Hearing aids is all about giving user the most relative information and an easy journey to expand on the following. Due to Specsavers format of not selling online for hearing aids, journey is more about information, discovery than booking.
Update in progressIdentifying room for improvements for the Contact Lens journey for Specsavers, then working alongside CRO to implement this.
View moreRedesign of offer site pages for initially the Nordic region and then expansion to Global
I bring my expertise and a user-first mindset to each project, with the goal of providing joy and ease of use in what I create, helping increase return in both satisfaction and revenue.
Rebranding ideation to bring a brand to the creative department of Specsavers - The Agency
Local activation for the Nordic region on ideation how to spread awareness of the brand.
Christmas campaigns produced for the Nordic region. Concepts were roughly mocked to show ideation to show to stakeholders, the beard concept was then moved forward.
Clearly communicating sight test for a Nordic drivers campaign.
Producing direction for photographers, showing how to bring this into digital atmosphere and standing in on shoots
Diagonal system produced to bring structure, stand out and compliment with assets.
Digital guidelines produced for Specsavers both built from existing systems and building upon this.
Digital media ideation on how to roll out the sun campaign through different social channels.
Communicating 2for1 clearly to an audience where the offer is almost unheard of in the Nordic region.