As UX Manager at Feelunique I was responsible for ensuring they achieve user’s specified goals with efficiency, effectiveness, and satisfaction and deliver an engaging, best-in-class experience across the digital platform. Working as well as the lead UI Designer, UX Designer, CRO on-site expert, backing up my hypothesis with quantitative and qualitative data in front of stakeholders to push UX and CRO across site under an agile process while also building design systems, providing feedback and guidance.
Managing user experience across the UK channel of Sephora from July 2022, alongside the global teams on rebranding transition from Feelunique to Sephora alongside bringing the App to life. Primary contact for UX for UK, on developing the UX strategy, AB/MVT testing, personalisation and CRO
Audiology
Hearing aids is all about giving user the most relative information and an easy journey to expand on the following. Due to Specsavers format of not selling online for hearing aids, journey is more about information, discovery than booking.
Update in progressDigital Advertising
Identifying room for improvements for the Contact Lens journey for Specsavers, then working alongside CRO to implement this.
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Newsletters
Identifying room for improvements for the Contact Lens journey for Specsavers, then working alongside CRO to implement this.
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Site Campaigns
Identifying room for improvements for the Contact Lens journey for Specsavers, then working alongside CRO to implement this.
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